Why we shouldn't use the "F Word": the long read

Officials and reporters ignore the consequences of lack of scientific rigour.

The colloquial “Flu,” the “F Word”, is synonymous with an acute respiratory infection, sometimes merging and overlapping with influenza. It is an ill-defined and sloppy concept which creates confusion about the burden of respiratory illness in the world around us. 

Here are why officialdom and science should never use the “F Word”.

When the first human in…