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I believe it was Norman Fenton (I could be wrong, I read a lot) does a brilliant analogy where he shows a temperature graph with the temperature low in January, rising in May and then applying an intervention- turning a fan on in August - and deeming the intervention a success as the temperature lowers in September.

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founding

I don't think the paper given in the episode's details (D'Alessio et al 1984) is the same as the one mentioned by Tom on fluorescencing rhinoviruses from the 1960s.

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